New Era inks deal to become Official Sideline Cap of the AFL

Thursday December 3, 2015

 LAS VEGAS – New Era, the popular international lifestyle brand best known for its partnerships with Major League Baseball and the National Football League, has signed on to become the Official Sideline Cap for the Arena Football League (AFL). The AFL announced the partnership today.

As part of the arrangement, AFL players, coaches, training staff and other sideline personnel will wear New Era head caps during the 2016 season. Fans will be able to purchase team headwear at arena concession stands beginning at the start of the season, and in retail outlets later in the year.

“New Era is a World Class brand in the sports apparel industry and I have been an avid fan and customer for many years,” AFL Commissioner Scott Butera said. “New Era is a leader in quality product innovation and their involvement means a lot to the Arena Football League.”

“New Era is about self-expression, individuality and authenticity. We hold true to our roots of fashion and on-field performance,” said Ryan DiNunzio, Senior Marketing Manager at New Era. “The arrangement with the AFL carries that theme to football fans loyal to the arena game, and we’re excited about the possibilities.”

About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most influential people around the globe. New Era encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

About the AFL
Since its inception in 1987, the Arena Football League has showcased a fast-paced and exciting game to millions of fans in a myriad of markets across the country. The ESPN family of networks and CBS Sports Network nationally broadcast AFL games each week, culminating with the ArenaBowl on ESPN.