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AFL Press Release

Arena Football League Announces William Hill as Official Sports Book of ArenaBowl XXX

Friday August 25, 2017

 LAS VEGAS – The Arena Football League is pleased to announce that it has entered into an agreement with William Hill, America’s leading Sports Book operator, to become the official Sports Book of ArenaBowl XXX.

ArenaBowl XXX will be played this Saturday, August 26th at 7:05 p.m. EST/4:05 p.m. PST and features the top-seeded Philadelphia Soul hosting the Tampa Bay Storm. The ArenaBowl can be seen on 6abc locally in Philadelphia and streamed to a worldwide audience on AFLNow (AFL app or and on Twitter (

“The AFL’s partnership with William Hill is a milestone in the league’s effort to provide leading edge sports and entertainment experiences for our fans,” AFL Commissioner Scott Butera offered. “William Hill is one of the world’s leading betting and gaming companies. They provide state of the art gaming experiences through their mobile sports app, online and in their locations. We believe that this partnership is one of a kind for long established sports leagues.”

“We are excited to partner with the AFL to sponsor the ArenaBowl,” said William Hill U.S. Chief Executive Officer, Joe Asher. “Sports betting companies and sports leagues should be working with each other and this partnership is a great example of what we can do together.”

William Hill currently has the Soul as an 11-point favorite to win their second consecutive ArenaBowl Championship and their third in franchise history (2008, 2016). The Storm will be looking to add to their record five Foster trophies (1991, 1993, 1995, 1996, 2003). Bettors can wager on the Point Spread (Soul -11), Money Line (Soul -475 & Storm +380), and Total Points Scored (103.5 Over/Under) at all 108 William Hill Nevada Sports Books and on the William Hill Mobile Sports app.

Saturday, August 26 at 7:00 p.m. ET – Wells Fargo Center (Philadelphia, Pa.)
#2 Tampa Bay Storm (10-4; 1-0) at #1 Philadelphia Soul (13-1; 1-0)
AFLNow, Twitter and 6abc (Philadelphia Only)

The Arena Football League is now in its 30th Anniversary Season in 2017. Since its inception in 1987, the Arena Football League has showcased a fast-paced and exciting game to millions of fans in a myriad of markets across the country. Teams slated for 2017 include: Baltimore, Cleveland, Philadelphia, Tampa Bay and Washington D.C. CBS Sports Network nationally broadcasts AFL games each week during the regular season. ArenaBowl XXX takes place on Saturday, August 26 and can be seen on AFLNow and Twitter. For all the latest news and discussion on the Arena Football League, follow the AFL on Facebook, Twitter and Instagram (@aflarenaball).

William Hill currently operates 108 race and sports books in Nevada and the state’s leading mobile sports betting app and serves as the exclusive risk manager for the State of Delaware’s sports lottery. Founded in 1934, William Hill is the world’s leading bookmaker with 2,400 betting shops and operates one of the world’s leading online betting and gaming businesses.