Baltimore Brigade announced as AFL team name
Wednesday January 25, 2017
Team logo, colors and uniforms unveiled; Brigade kicks-off inaugural season April 7 against Washington Valor
WASHINGTON, D.C. – Monumental Sports & Entertainment (MSE) today announced the Baltimore Brigade as the new name for the Baltimore Arena Football League (AFL) team. The Baltimore Brigade represents the city of Baltimore’s rich military history and symbolizes the strength of the city and the team playing as a unified force on the field. The logo, colors and uniforms were also unveiled today during a press conference at Royal Farms Arena, which is the home for the new Baltimore team. Speakers on hand for the team announcement included MSE co-owner and managing partner of AFL teams, Roger Mody, Baltimore Brigade head coach Omarr Smith, Monumental Sports Network vice president and general manager Zach Leonsis, MedStar Health vice president of sports medicine Sean Huffman and FX Studios director of marketing Jenn Winkowski.
MedStar Health is the presenting partner of the Baltimore Brigade’s debut season in 2017 and is the official medical partner.
Featuring a blue, light blue and silver color scheme, the Brigade logo features symbols representative of the Baltimore harbor and Fort McHenry, both treasured sites of the city, and the historic brick walls found throughout Baltimore. The “B” stands tall to represent the strength of the team and the city, with a flowing wave as a reminder of the power and strength of water, and its vitality to a community.
“Baltimore is a historic and proud city, and we’re thrilled to be able to reveal today the Baltimore Brigade team name as the latest addition to the city’s sports’ landscape,” said Mody. “A brigade is defined as a unified military group, so what better way is there to describe our arena football team’s determination and drive to win, while also signifying their city and their dedication to the community.”
The Brigade uniforms symbolize the team’s motto: One Team. One City. One Brigade. Each of the home and away uniforms will have the Brigade name stitched on the side of the uniform pants, with the alternative gray pant featuring the famous nickname of Baltimore, “Charm City”. The Brigade’s white helmet will feature the flowing wave featured in the primary logo.
“Today is an exciting day for the team as we can officially become known as the Baltimore Brigade,” said Smith. “Our players and coaches are proud to be able to represent the city of Baltimore and having our official team name, colors and uniforms announced for the world to see is exhilarating. We can’t wait to begin our inaugural season.”
The Brigade, in partnership with the MTA, wrapped a bus in the new team logos and branding to help raise awareness across the city and the local community following the event.
Additional team partnerships include FX Studios and GEICO.
The 14-game AFL season schedule features games against the Cleveland Gladiators, Philadelphia Soul, Tampa Bay Storm and Washington Valor, with all games played on either Friday, Saturday or Sunday.
Subject to existing national broadcast agreements, Monumental Sports Network will broadcast all Baltimore Brigade arena football games for the 2017 inaugural season. Membership packages for Monumental Sports Network are available through annual or monthly subscription plans, and also include game broadcasts for the Arena Football League’s Washington Valor, the WNBA’s Washington Mystics, the Capitals’ minor league affiliates the Hershey Bears (AHL) and South Carolina Stingrays (ECHL) and elite high school and community teams from the DC area.
“We’re looking forward to broadcasting the AFL Brigade games live on the Network starting this spring, which will add to the hyperlocal flair and focus of our OTT sports network,” said Zach Leonsis. “Sports fans who are new to arena football will now be able to experience the game in multiple formats and experience unprecedented access to AFL players and coaches through our original programming series.”
Full season-ticket memberships are currently on sale for the Brigade’s inaugural season. Full season tickets start at just $8 per game. Fans can secure their season tickets for the Baltimore Brigade by calling 667-930-0200 or for more information email the membership sales team at firstname.lastname@example.org.
Single game tickets for the 2017 season will go on sale to the general public in the coming weeks. The full promotional schedule, including giveaways, theme nights and food and beverage specials, plus the entire broadcast schedule release is forthcoming.
Visit www.baltimorebrigade.com for more information.
Photo caption (left to right): Baltimore Brigade name, logo and uniform unveiling with MSE co-owner and managing partner Roger Mody, Brigade head coach Omarr Smith, Monumental Sports Network vice president and general manager Zach Leonsis, MedStar Health vice president of sports medicine Sean Huffman.
Founded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 140 accounts worldwide. For more information, visit www.smgworld.com.
About Monumental Sports & Entertainment
Monumental Sports & Entertainment (MSE), located in Washington, D.C., is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates five professional sports teams: the AFL’s Baltimore Brigade and Washington Valor, NBA's Washington Wizards, NHL's Washington Capitals and WNBA's Washington Mystics. The company is also co-owner of aXiomatic, which has controlling interest in global esports franchise Team Liquid, and owns and operates Verizon Center in Washington, D.C., which is annually ranked as one of the top venues in the world by industry publications Billboard, Pollstar and Venues Today. Monumental Sports & Entertainment also manages Kettler Capitals Iceplex, the state-of-the-art training facility for the Capitals and EagleBank Arena on George Mason University's campus. The District of Columbia and Events DC are building a new sports and entertainment facility in Southeast DC on the St. Elizabeth’s East campus. The facility will feature a state-of-the art training facility for the Washington Wizards and Washington Mystics and will also include a 4,200 seat arena which will become the new home of the Washington Mystics. The facility is scheduled to open in the fall of 2018. Monumental Sports & Entertainment also co-owns and operates Monumental Sports Network with the NBC Sports Group. Monumental Sports Network is the mid-Atlantic region’s top destination for exclusive fan experiences and original sports content across desktop, tablet, mobile and OTT streaming devices. Visit www.monumentalsports.com.