Xenith announced as the Exclusive Equipment Partner of the CAFL
Wednesday September 14, 2016
Beijing, China, September 14, 2016
Today the China Arena Football League announced a new partnership with Xenith as the Exclusive Equipment Partner of the CAFL.
As an industry leader in protective equipment all the players of the CAFL will be wearing Xenith helmets and shoulder pads. All Xenith football helmets feature Adaptive Head Protection® – a system of technologies designed to protect against both linear and rotational forces proven on the field and in the lab.
“ We value the safety of our players and when we were looking for the best equipment it led us to Xenith,” said David Niu President of AFL Global. “Our players are the best there is in football and now they will be properly protected.”
“The opportunity to provide professional athletes with the best protective technology on a global stage is truly unique,” said Xenith President, Ryan Sullivan. “We’re thrilled to announce the Xenith-CAFL partnership and we look forward to protecting their athletes for many years to come.”
Developed in Detroit, Xenith is driven by a relentless pursuit to protect athletes everywhere through groundbreaking innovations and product superiority. Xenith is the industry leader in football helmet technology and their mission is to develop and distribute the best equipment in the world. Founded in 2006 by a former Harvard QB and Columbia PHD, all Xenith helmets feature Adaptive Head Protection®, a system of patented technologies designed to allow the helmet shell and the interior shock suspension system to move independently reducing both linear and rotational forces. That technology is the foundation of The Xenith Difference; Xenith helmets are unlike any traditional football helmet ever created and they are proven both on the field and off the field where they excel in all accredited independent testing.
Xenith helmets are assembled in Detroit, tested in Xenith’s state of the art impact testing lab, and shipped across the globe, serving hundreds of thousands of athletes at all levels of play from youth to the NFL. The Xenith Difference is trusted by players, parents, and coaches across the United States and around the world. For more information, visit Xenith.com and connect with us on Facebook, Instagram, Twitter, and YouTube. Xenith is a proud member of the Rock VenturesFamily of Companies alongside other industry leaders like Fathead and Quicken Loans.
With the official announcement of approval from the China government, the new professional league will be called CAFL (China Arena Football League), and the Beijing based operating company, formerly known as Ganlan Media International, will carry the same name.
“We think this acronym says it all,” said David Niu, the President of AFL Global, the founding corporation based in Conshohocken, PA, USA. “The league, and all of our efforts, are unique to China. We want to highlight the fact that we are playing American-style football, not to be confused with soccer. And we want to emphasize that this is China’s first ever professional league, played by the best players in the world.”
Many of the rosters will feature Chinese players, who have been learning and training for the arena game specifically for over a year, at 6 select Chinese Universities, under the guidance of AFL Global.
CAFL headquarters are located in Beijing, with leadership comprised of senior media executives and sports professionals with an array of government and commercial experience.