Parx Casino® announced as presenting partner
Tuesday January 15, 2013
Soulmate Finals, Logo Unveiling Event to Kickoff Multi-Year Partnership on January 29
PHILADELPHIA (January 15, 2013) – The Arena Football League’s American Conference Champion Philadelphia Soul and Pennsylvania’s No. 1 casino, Parx Casino® jointly announce a multi-year partnership beginning with the upcoming 2013 season. Parx Casino® will join The Philadelphia Soul at a prominent corporate level as the Presenting Sponsor for the 2013 and 2014 seasons.
The partnership plan will be a fully integrated marketing initiative between the two burgeoning brands. Elements of the partnership will include a newly created co-branded logo uniting both corporate identities. The logo will be featured on all team printed assets such as season tickets, posters, game day programs, pocket schedules, as well as multiple in-arena, community and game television broadcast promotions. The logo will also be displayed on Chickie’s and Pete’s®, the famed crab house and sports bar, employee uniforms at all restaurant locations.
“This is a unique opportunity for our organization to partner with the renowned Pennsylvania casino,” said Soul COO/VP John Adams. “Parx Casino® is a dynamic and expanding brand and we are excited about partnering and growing together. This deal will allow both of us to co-brand and expand our overall reach in the market.”
To kick off this exciting partnership, the 2013 Soulmates Dance Team Finals will be held at 360 inside Parx Casino® on Tuesday, January 29, 2013. At the event, the new co-branded logo will be unveiled at 6 p.m. and the Soulmates final audition will begin at 7 p.m.
“The Philadelphia Soul is a thriving organization with a passionate fan base right in our backyard. We are thrilled by this new relationship and the opportunity to align Parx Casino® alongside another industry leader matching our dedication to excellence,” said Marc Oppenheimer, Chief Marketing Officer for Greenwood Racing Inc., owners and operators of Parx Casino®.
ABOUT PARX CASINO®
Parx Casino®, the number one revenue generating Pennsylvania casino, owned and operated by Greenwood Racing, Inc. Parx Casino® is conveniently located 20 minutes north of center city Philadelphia, I-95 exit 37 or PA Turnpike exit 351 (westbound), exit 352 (eastbound) onto Street Road in Bensalem. Parx features 164,000 square feet of gaming; 3,500 slot machines; 120 live table games; 60 poker tables; live racing & simulcast action; Parxgrill, an upscale signature steakhouse; Foodies food court, Chickie’s & Pete’s, 360 bar and nightclub; Jax sports bar, Finish Line bar, SangKee Noodle Bar and complimentary parking for over 5,000 cars. For more information on Parx Casino, visit http://www.parxcasino.com/
ABOUT PHILADELPHIA SOUL
The Philadelphia Soul capped their seventh Arena Football League season by capturing the 2012 American Conference championship. The Soul will open their season on Saturday, March 23 in a re-match of ArenaBowl XXV when they travel to Phoenix to play the Arizona Rattlers on CBS Sports Network. For 2013 season tickets, contact the Soul sales department at (215) 253-4900 ext. 3, or request contact from a representative by filling out the form on www.philadelphiasoul.com. Follow the Soul on Facebook at facebook.com/soul and Twitter at twitter.com/soulfootball.